Resources Library by ANA

Neural marketing

Developments in a variety of disciplines have provided the necessary components to assemble a system of artificial intelligence available for use in formulating marketing strategy. Based on artificial intelligence neural networks, the concept of...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Bruce Grey Tedesco

September 1, 1992

Radio reach and frequency revisited after 25 years: Do quintile probabilities still produce accurate estimates?

Reach and Frequency Models have been actively utilized in the United States for the planning and buying of radio announcements since the 1968 introduction of "Radio’s New Math." Curves built in the late 60's allow users of the medium to predict...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: William E. Engel

June 15, 1992

Researching fashions and trends among young people

As market researchers who specialise in youth research, we are regularly asked by clients if there is a way of predicting future trends among young people before they become mainstream. The broad issue of researching the future in relation to...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Angela Humphries, Lili Tomlinson

June 15, 1992

Predicting reactions of farmers to a changing competitive and pricing situation

This paper shows how the NSS PRICE SENSITIVITY METER, developed by one of the authors was applied to a multi-country agricultural research problem. It demonstrates how, by combining the price perception data with other types of data accurate...

Catalogue: Seminar 1992: European Agriculture In Transition

Authors: T. Justus Homburg, Peter H. van Westendorp

Company: Bayer AG

June 15, 1992

Comparative perceptions and attitudes of farmers and the general public faced with environmental problems in France

BVA's sociological study gives an in-depth analysis of the mechanisms behind the perceptions and behavior of individuals towards the environment as an overall concept. Its purpose is to show and monitor trends on a regular basis to enable our...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Odile Peixoto

Company: BVA Group

June 15, 1992

Consumind® 91 building bridges between media and market-places

Segmentation is the basis for marketing activities, including media splanning. In the sixties and seventies social class and family life cycles were popular bases for marketing. From the end of the seventies till the end of the eighties life-style...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Hans Elzinga

June 15, 1992

The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures

In consumer markets, predictions of the demand for new products are often made using intention surveys. The applications of intention surveys on industrial markets, however, are rather limited. This study shows, how an intention survey can be applied...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Karel Jan Alsem, Jan C. Reuyl

June 15, 1991

The value of country of origin for consumer durables

In this paper an international research project dealing with the country-of-origin effect is presented. Using individualized conjoint analysis with dollar-metric paired comparisons the market values of middle-class cars from different countries of...

Catalogue: Conference 1991: International Marketing Research

Authors: Franz Böcker, Gerhard Hausruckinger

June 15, 1991

Designing and implementing international joint marketing ventures

What are the specific events and decisions that actually occur in the identification, design, and implementation of joint ventures involving Western enterprises and East European enterprises? To answer this question a case study research program is...

Catalogue: Conference 1991: International Marketing Research

Authors: Arch G. Woodside, Jozsef Kandiko, Wilfried Vyslozil

June 15, 1991